Client Request for Enhanced Benchmark and Usage Reporting🟢
Summary:
Clients are increasingly requesting access to deeper performance and usage data beyond the standard 12-month summary report. Currently, this requires manual pulls by the CS team, which is not scalable.
Customer Needs:
Visibility into overall program success and long-term performance (lifetime metrics)
Insights into preferred file types by category to align content with user demand
Access to asset download reports with actual counts (vs. engagement score)
More granular product-level insights (not just category-level data)
Access to platform-wide download data for benchmarking (e.g., total category downloads)
Competitive benchmarking to understand performance vs. industry peers
Detailed utilization reporting (users, unique users, visit frequency)
Problem:
Data is not self-serve and requires manual CS intervention
Limited visibility into trends, performance drivers, and benchmarking
Current reporting lacks the depth needed for client decision-making and value demonstration
Impact:
Reduces manual workload for CS
Enables more strategic, data-driven client conversations
Improves client retention and perceived value
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Comments10
Danika
Apr 2
Good morning Miranda, we are getting ready to have our Annual Dealer Meeting at Celebrity Greens. At the meeting we want to discuss CAD Details and the successes and failures.
Is there anyway to figure out a success rate of people using the program? Some type of report on our program from the start?
Thank you for the help.
Danika
Apr 2
Miranda,
I was just doing a KPI performance comparing Jan 1 - March 09 of 2025 vs the same date range this year and noticed a major drop in unique users.
What is the cause of this?
Danika
Apr 2
Miranda,
What is the preferred file type that the majority of your users want and are we providing that file type?
Danika
Apr 2
Where my I find an ASSET DOWNLOAD REPORT so I can accurately compare product downloads by quantity rather than "engagement score"?
Thank you!
Tricia
Danika
Apr 2
Hi Miranda.
Thank you for your quick response to our feedback. We understand that the Leaderboard is valuable in showing us which individuals are engaging with our products. However, the “Top Product Category” display (e.g., “Athletic Equipment”) applies to all items on our CADdetails page. As a result, it does not provide insight into which specific products—such as baseball backstops, ballstopper sports netting, or football goals—the viewer is interested in. Without this level of detail, it becomes very difficult to follow up with firms effectively, as we are unable to identify their specific needs.
Danika
Apr 2
Would you be able to share with me total fireplace downloads across your platform? I’m trying to get a feel for total fireplace downloads versus our downloads etc.
Danika
Apr 2
Tod would like to know if there’s any information/ stats that you can provide for Marathon Roofing Products regarding CADdetails. We would like to know if there’s any info such as how we rank vs our other competitors in the industry. Something such as any notable metrics that stick out that you can point out. As your aware our team just wants to be sure that Marathon Roofing is worth the investment when renewing the contract. We are assured MRP Supports is getting great benefit from the service. Let me know if you have any info that you and your team can provide that we can show to our leadership regarding the value of the CAD service to our business - Marathon Roofing Products.
Danika
Apr 2
Danika, I need an internal report that reflects our utilization of CAD Details/Design Prodify. I need our users, and the frequency of visits to the site. OFF the record, we are missing out on opportunities, and I need to tighten things up across the board. I’m not going to share the data with the folks who have seats at the table but the leads we derive from these services are critical! So, initially I reinforce the value and then we’ll revisit frequency. 😊
El
Apr 6
@Ben New High Priority FR re Analytics
Miranda Thrasher
Jun 18
Miranda, is there a way to see the number of downloads for each model?
I see the "Top Performing Content" list but it is limited to 25 models and doesn't have actual numbers.
Thanks.
Jane Beggs-Joles
Landscape Industry Outreach Manager
Proven Winners® ColorChoice®