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Client Request for Enhanced Benchmark and Usage Reporting🟢


Summary:
Clients are increasingly requesting access to deeper performance and usage data beyond the standard 12-month summary report. Currently, this requires manual pulls by the CS team, which is not scalable.

Customer Needs:

  • Visibility into overall program success and long-term performance (lifetime metrics)

  • Insights into preferred file types by category to align content with user demand

  • Access to asset download reports with actual counts (vs. engagement score)

  • More granular product-level insights (not just category-level data)

  • Access to platform-wide download data for benchmarking (e.g., total category downloads)

  • Competitive benchmarking to understand performance vs. industry peers

  • Detailed utilization reporting (users, unique users, visit frequency)

Problem:

  • Data is not self-serve and requires manual CS intervention

  • Limited visibility into trends, performance drivers, and benchmarking

  • Current reporting lacks the depth needed for client decision-making and value demonstration

Impact:

  • Reduces manual workload for CS

  • Enables more strategic, data-driven client conversations

  • Improves client retention and perceived value

Status: Addressed elsewhere10 comments

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Comments10

  • Danika

    •

    Apr 2

    Good morning Miranda, we are getting ready to have our Annual Dealer Meeting at Celebrity Greens. At the meeting we want to discuss CAD Details and the successes and failures.

    Is there anyway to figure out a success rate of people using the program? Some type of report on our program from the start?

    Thank you for the help.

  • Danika

    •

    Apr 2

    Miranda,

    I was just doing a KPI performance comparing Jan 1 - March 09 of 2025 vs the same date range this year and noticed a major drop in unique users.

    What is the cause of this?

  • Danika

    •

    Apr 2

    Miranda,

    What is the preferred file type that the majority of your users want and are we providing that file type?

  • Danika

    •

    Apr 2

    Where my I find an ASSET DOWNLOAD REPORT so I can accurately compare product downloads by quantity rather than "engagement score"?

    Thank you!

    Tricia

  • Danika

    •

    Apr 2

    Hi Miranda.

    Thank you for your quick response to our feedback. We understand that the Leaderboard is valuable in showing us which individuals are engaging with our products. However, the “Top Product Category” display (e.g., “Athletic Equipment”) applies to all items on our CADdetails page. As a result, it does not provide insight into which specific products—such as baseball backstops, ballstopper sports netting, or football goals—the viewer is interested in. Without this level of detail, it becomes very difficult to follow up with firms effectively, as we are unable to identify their specific needs.

  • Danika

    •

    Apr 2

    Would you be able to share with me total fireplace downloads across your platform? I’m trying to get a feel for total fireplace downloads versus our downloads etc.

  • Danika

    •

    Apr 2

    Tod would like to know if there’s any information/ stats that you can provide for Marathon Roofing Products regarding CADdetails. We would like to know if there’s any info such as how we rank vs our other competitors in the industry. Something such as any notable metrics that stick out that you can point out. As your aware our team just wants to be sure that Marathon Roofing is worth the investment when renewing the contract. We are assured MRP Supports is getting great benefit from the service. Let me know if you have any info that you and your team can provide that we can show to our leadership regarding the value of the CAD service to our business - Marathon Roofing Products.

  • Danika

    •

    Apr 2

    Danika, I need an internal report that reflects our utilization of CAD Details/Design Prodify. I need our users, and the frequency of visits to the site. OFF the record, we are missing out on opportunities, and I need to tighten things up across the board. I’m not going to share the data with the folks who have seats at the table but the leads we derive from these services are critical! So, initially I reinforce the value and then we’ll revisit frequency. 😊

  • El

    Team•

    Apr 6

    @Ben New High Priority FR re Analytics

  • Miranda Thrasher

    •

    Jun 18

    Miranda, is there a way to see the number of downloads for each model?


    I see the "Top Performing Content" list but it is limited to 25 models and doesn't have actual numbers.

    Thanks.


    Jane Beggs-Joles

    Landscape Industry Outreach Manager

    Proven Winners® ColorChoice®